Idea Ambassador
Job Titles of the Future: Kristin Shanley Milburn
by
Nancy Einhart
from FC issue 45, page 66
Who: Kristin Shanley Milburn
Company: 2think Inc.
Age: 31
Has held title for: One year
Previous title: VP and account
supervisor at Medicus Communications
Sometimes the global staff of 40
design and development free agents at 2think needs a little shuttle diplomacy.
That's the job of Kristin Shanley Milburn, idea ambassador for the New
York-based digital design firm. 2think creates Web sites and interactive tools
for clients such as CNNSI.com, General Mills, and the U.S. Navy.
As an
ambassador, who are your constituents?
I represent the ideas themselves. In
this new digital industry, lines are often blurred between disciplines. So we
have to champion good ideas no matter where they originate. I'm the go-between
for all parties: the designers, the programmers, and the clients.
How do
you maintain peaceful relations?
I'm definitely more of a diplomat than
a dictator. I listen to everyone's ideas, then I open up a dialogue. The clients
and the agency boast equally talented people, and I'm the liaison who allows
individuals to do what they do best.
Are
there language barriers?
Sometimes the clients and the agency
staff can't communicate because they're speaking different languages, so I act
as the interpreter. If a client looks at a design and says, "We want the logo
50% bigger," I might say to the designers, "The client feels their logo needs
more emphasis." The designers can then consider creative solutions to the
problem.
Nancy Einhart ( n-einhart@northwestern.edu ) is a former Fast
Company intern.